Isn’t it amazing how many people we connect with on Social Media platforms and have no idea why? LinkedIn at least tries to describe their purpose as Social Media for Professionals, a networking tool, and even an online resume. But if you take a glance at the list of your connections, you got to ask yourself, why we are connected to so many of these names.
When I first got online with LinkedIn I was in the Learning Development profession and looked for collaboration from my peer group. Later when I became a consultant I looked to these same people as resources for work and referrals. While only a handful of connections reached out to support me, I always felt I could help others flourish. I made referrals often but after awhile I realized I was not getting any benefit playing this role.
At one point I started to disconnect from those that knew me well but after 10 years or more never reached out for help and I figured never would. Then one of my contacts noticed and asked me why we were no longer connected. He was actually hurt, so we reconnected and I immediately stopped scrubbing my connections.
A few years later when I started to sell travel I began to believe that everyone was a potential client because everyone takes a vacation. I couldn’t have been more wrong! After 18 months, and a zillion postings, I’ve had 2 clients from this source. While it is not a zero level of support, it is close.
So why are we connected? If I can’t do anything for you and you can’t do anything to help me, what is the purpose? LinkedIn is a professional networking platform that doesn’t meet my expectations. Yet Facebook filled with family and friends is no better. Twitter is just a chance to comment on everything going on, and Instagram is for storing your pics online.
Something either doesn’t work as advertised, or I do not understand the whole social media concept. Your thoughts are appreciated.