Voting With Your Feet


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In a world where social media seems to be the only place to post a grievance, I didn’t start there this past week when faced with an action by a company I do business with that I didn’t agree with an action they took. I instead reached out to the humans with this company and voiced my concern.

In a nutshell, a company I have done personal business with for 30+ years decided that their corporate image would be tarnished if they continued to advertise on a network based on allegations being made about a particular personality. I will stop by saying if the allegations are found to be true; I would also abandon my support of this individual. However, without a trial, the media convicted this individual and the advertisers left in enough quantity that the network fired the individual.

I am purposely not naming names here, because I believe if you are following the news you already know what I am talking about, and if not it will make no difference to my point. I also don’t need to name the company that I have been a client of for the past 30 years because my issue with them is just about our relationship.

The company I disagreed with was happy to listen to my concern over them bailing out and agreeing to the allegations before all the truth came out, but their response became so high and mighty, too pure and perfect for my stomach to endure, that I simply said the following when they asked why I called. I said, “I am your customer, and while I can simply move my relationship to any of several other competitors, I felt it was my obligation to inform you as to why I am leaving after 30 years.”

His reply was, “Okay, thanks.”

In just two words he told he told me he cared less about my opinion. He then said he would pass on the information at his next PR meeting with corporate. However, “we are on the right side of this issue!”

Our New America – Guilty Until Proven Innocent!

I am now in the processes of shopping for a line of replacement products that I have not really given the time of day researching for 30 years, all because my opinions are incorrect. So while losing my relationship is not going to hurt this company, it makes me feel better knowing that I am walking my talk too.

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